Latin America. Latin Press Events & Marketing presents the CALA Awards, a brand that renews the image of the LATAM CLEANTEC SHOW AMERICAS AWARD, which in previous years was awarded by CleanTec Shows Americas™.

For this 2023, the CALA Awards™ (CALA for the Latin American and Caribbean region) will unify the awards of different industries, within which the most innovative product will be rewarded as a commitment to sustainability. At the same time, we highlight innovation, as a change that supposes an improvement, and that is essential in cleaning. The novelties that are introduced with some regularity in the processes, products and cleaning techniques, allow to carry out increasingly efficient work.

It is worth noting that in 2022, the winning company of the award was Klaxen with the Klaxinn Tabs line, which are characterized by being effervescent tablets of detergent + disinfectant, which have a new concept in cleaning and disinfection.

In 2023, the winner of the CALA AWARDS MOST INNOVATIVE PRODUCT LATIN AMERICA will be announced at the CleanTec Shows Americas congress to be held in September (date to be confirmed) 2023 at the Hotel Riu Plaza, Panama. The deadline for the application of the company is July 27, until 5 P.M. (Mexico Time).

Things to consider

·         The call is open throughout the Latin American territory.

·         An innovative product is understood as all products created or improved and which can use existing technologies and knowledge, but applied in a totally new way. Or, use entirely new knowledge and technologies. It can include significant functional improvements in existing products that positively impact energy consumption reduction, waste management, reduction of single-use plastics, reduction of emissions. In addition to the decrease in costs.

·         Each participating entity/company may compete with only one product.

·         The materials sent to participate in the contest may be freely used by the organization for purposes of promotion and dissemination of the same.

·         Three products will be chosen (one per category) and from there a winner will be chosen, submitted to a vote.

Categories to apply:

·         Machinery category: Laundry, solutions for cleaning mechanization.

·         Service category: Services and advice, personal protection.

·         Chemical category: Chemicals, Cellulose, pest control, Ecological, accessories.

For the selection of finalists of the most innovative product, the following criteria will be taken into account:

·         Product release date

·         Sales (value and/or quantity of units sold of the product)

·         Innovative product that bets on environmental sustainability

·         Number of quality certificates that the product has

·         Product created- Improved product