International. Analyst firm SkyQuest projects that the toilet paper market will reach a value of US$78.75 billion by 2030, with a CAGR of 4.4% during the forecast period (2023-2030).

The global demand for hygiene and safety products is on the rise, significantly impacting the toilet paper industry. Among the various options available, two-layer toilet paper has great popularity among consumers due to its soft texture and convenience. This preference for 2-layer toilet paper has resulted in its greater market penetration than other layers.

Growing awareness of deforestation caused by paper pulp production has raised concerns among toilet paper users regarding its environmental impact. However, manufacturers in the industry are actively addressing these concerns and striving to find alternative ways to reduce reliance on virgin paper pulp derived from trees.

One-layer paper
The 1-layer segment had a significant market share, accounting for approximately 46% of global revenue in the toilet paper industry. This segment is characterized as a cost-effective option for consumers and is usually more affordable than other segments, due to its simpler manufacturing process and lower material costs.

The North American market is anticipated to maintain its dominant position in the toilet paper market, accounting for a significant market share of over 44% in terms of revenue in 2022. The United States, in particular, contributes to this market dominance due to its substantial consumption of toilet paper.

Two-layer paper
The two-layer toilet paper segment is projected to show significant growth during the forecast period, with a CAGR of 5.5%. This type of toilet paper is characterized by its thickness and is usually considered superior in terms of quality.

Regional markets in the Asia Pacific region are projected to capture significant market share in the toilet paper industry. This can be attributed to several factors, including evolving production capacity for wood-based products in countries such as China, Japan and other East Asian countries.

Key Developments in the Toilet Paper Market
Razer, a major technology company, recently invested in The Nurturing Co., the maker of Bambooloo. It is recognized as one of the world's pioneering brands of single-use, plastic-free bamboo toilet paper and home care products. Razer's investment reflects a growing interest in sustainable and eco-friendly alternatives in the toilet paper industry. Bambooloo offers an environmentally friendly solution by using bamboo as a renewable resource.

Recently, Kimberly-Clark Australia reported that disruptions in the global supply chain have increased demand for toilet paper and toilet paper products produced in Australia. According to the company, the need for these essential products has increased by approximately 10% compared to pre-pandemic levels.