Latin America. An innovative product may offer unique features, enhanced functionalities, or solutions to previously unaddressed problems. This can give the company a significant competitive advantage by attracting new customers and retaining existing ones.

Faced with this, the CALA AWARDS MOST INNOVATIVE PRODUCT LATIN AMERICA 2023 seeks to promote an innovative product to strengthen the growth of a company by opening new markets and business opportunities.

According to the organization of the CALA AWARDS, "the introduction of innovative products can strengthen a company's reputation as a leader in its field. A company that stands out for its capacity for innovation is perceived as more reliable, visionary and future-oriented. This can increase consumer trust, build brand loyalty and improve the company's overall image."

Additionally, they emphasized: "In a constantly evolving business environment, innovation is crucial to adapt to changes and market demands. Obsolete or stagnant products risk falling behind the most modern and efficient solutions. The ability to innovate and launch new products allows a company to stay relevant and competitive over time."

In short, an innovative product can make all the difference in a company's success. It provides a competitive advantage, drives growth and expansion, attracts and retains talent, enhances brand reputation and adapts to market changes. Innovation is critical to staying relevant and achieving success.

If you wish to apply for the CALA AWARDS MOST INNOVATIVE PRODUCT LATIN AMERICA 2023, fill out the form and follow the following categories to apply:

Machinery category: Laundry, solutions for cleaning mechanization.
Service category: Services and advice, personal protection.
Chemical category: Chemicals, Cellulose, pest control, Ecological, accessories.