CleanTec Industry News

International. Solenis celebrated its tenth anniversary with the launch of a new brand identity. The company explained that the updated brand elements reflect the company's continued growth and vision, while establishing a cohesive look and feel for its growing global portfolio, which includes Diversey, a brand of hygiene, infection prevention and cleaning products and technology.

"This bold new look heralds the next era in our progression," said John Panichella, chief executive officer. "Just ten years ago, we launched Solenis from our legacy brand, Ashland Water Technologies. We now remain strong as a diversified global brand that forges a path that leads customers to achieve their operational and sustainability goals."

The company's evolution is firmly rooted in more than 100 years of solving complex operational and sustainability challenges. Solenis' legacy brands include Ashland, Drew, and Hercules, among others. Platinum Equity acquired Solenis in 2021, expanding its portfolio to include the residential and commercial pool water and spa treatment markets. In 2023, Solenis acquired Diversey to meet the growing demand for water management, cleaning, and hygiene solutions. Over the past decade, Solenis has also completed more than 20 more acquisitions.

"With this new brand identity, we bring Solenis and Diversey together under a unified look and feel," said Gaetano Redaelli, chief technology officer. "The update combines our shared vision of moving forward together, building a safer and healthier world through sustainable innovation. It also conveys the customer-centric mindset that has long been a hallmark of both Solenis and Diversey."