Latin America. Sandra Camacho, who was appointed as ISSA's Latin America Coordinator, spoke about the challenges and possibilities faced by the facility management and cleaning industry in the area. He also emphasized the key role played by CleanTec and TecnoEdificios as places to meet, learn and innovate.

"First of all, I thank Rosie Rangel and Alejandra Gramajo for this great opportunity. Taking on this new role within ISSA is an honor and a challenge. It means for me the opportunity to contribute to the growth and development of the cleaning industry internationally," Camacho said. Among its main challenges were identifying opportunities for collaboration in Latin America and working to raise industry standards.

The value of congresses

Camacho emphasized how crucial congresses such as CleanTec and TecnoEdificios are, as he sees them as an unbeatable place for the industry.
"It is an opportunity to establish connections with experts, exchange knowledge and learn from others. In addition, it is an ideal platform to discuss challenges and find innovative solutions. That is why any company that offers services or products for this market must participate in this type of congresses and events," he said.

The market context supports his view. According to recent data provided by Camacho, facility management in Latin America was valued at USD 36.72 billion and is expected to reach USD 48. 74 billion in five years, with sustained growth driven by the increase in commercial buildings in countries such as Brazil and Mexico.

Confidence in the future of the sector

In his message to the industry, Camacho was clear: "I want to send a message of confidence and optimism. The cleaning industry is critical to people's health and well-being. ISSA is committed to working to raise industry standards and promote innovation and collaboration. Do not forget to attend these forums of updating and innovation for your personal improvement and contribute to this great industry".

As for the future, he projects a "Cleaning 4.0" marked by technologies such as robotics, the Internet of Things (IoT), artificial intelligence and data analysis, which will transform the way hygiene and maintenance management is conceived in the coming years.

Opportunities for the region

The new ISSA coordinator stressed that Latin America has great potential in areas such as technology, sustainability and training, and that industry-driven congresses, such as CleanTec and TecnoBuildings, are essential for these opportunities to materialize into effective solutions.

"What motivates me most personally is the passion for the industry and the desire to contribute to its development. Cleanliness is critical to people's health and well-being, and I want to do my part to promote excellence and innovation," he added.

Alliance with CleanTec and TecnoEdificios

Camacho recognized the strategic value of the relationship between ISSA and these events: "I emphasize that it is extremely important to participate in CleanTec and TecnoBuildings, due to the innovation, training and sustainability that characterize them. They are an ideal platform to showcase the latest trends and technologies in the industry. From ISSA we invite you to register and remind you that as members you can get a special discount on your registration for both events".

His message reinforces the harmony between ISSA, CleanTec and TecnoEdificios (TecnoBuildings), an alliance that aims to strengthen the cleaning and facility management industry in Latin America, offering spaces for networking, training and updating for professionals and companies in the sector.