Mexico. BASF recently launched four new semi-finished cleaning products which will be marketed through its online store called "Care Store", an e-commerce portal of Care Chemicals that supports the entire supply chain.

There visitors can also download relevant product documentation, place orders and track the status of their order in real time, twenty-four hours a day, seven days a week.

"E-commerce grew by 81% in Mexico in 2020 due to the pandemic, with food delivery, streaming services and cleaning/home care products being the winning categories. Specifically for the Industrial and Institutional Cleaning industry, digitalization is a fundamental piece in its growth strategy; our customers are developing new applications to connect with the end consumer and simplify transactions, so they are looking for that kind of simplification with their partners and suppliers," said Montserrat Franco Rojas, Marketing Team Leader EMU at BASF.

These are the 4 cleaning products:

• Oxide Remover - Dehypound MXK
• Industrial Degreaser - Dehypound Advanced Pro 160
• Fat Remover - Dehypound UF 901
• Cleaner and disinfectant - Dehypound Saniso GA 425

https://carestore.basf.com/es_ES/welcome.html