CleanTec Industry News

International. A recent report notes that "73% of companies with return-to-office (RTO) policies are projected to require three or more days of in-office work by the end of 2025."

In this context, the commercial cleaning industry shows an optimistic projection. Aspire Software's 2025 Commercial Cleanliness Outlook Report reveals that 90% of companies in the sector have a positive or neutral outlook for 2025, with 50% anticipating profit growth and 57% expecting revenue growth.

Mark Tipton, CEO of Aspire Software, explained: "People continue to return to the office as the world moves away from the COVID-19 era. At the beginning of the pandemic, the industry was affected by a brief drop in revenue. Still, it recovered fairly quickly thanks to a recognized focus on health and sanitation. The industry has shown its resilience, and we continue to see this upward momentum." Tipton added that they expect this trend to continue, "driven by increased adoption of technology and artificial intelligence, to drive positive financial performance."

1. Attracting new customers and increasing revenue

53% of the industry's revenue comes from ongoing work, and returning customers account for 40% of sales, confirming that long-term relationships are essential. To maintain growth, new customer acquisition (61%) and revenue growth (61%) are priorities, followed by improving cash flow (55%).
50% of companies plan to strengthen sales and marketing, while 32% will adopt new software and technology during 2025.

2. Recruitment and retention of staff

63% of companies want to expand but face hiring issues, and 57% see customer retention as a key challenge. 30% identify maintaining profit margins as an additional risk.
One strategy to mitigate the problem has been to increase wages, with 25% of companies anticipating increases of between 2% and 3%.

3. Digital transformation and use of technology

32% plan to adopt new software in 2025 and 40% consider it essential to have comprehensive business management software, with AI and data analytics gaining relevance. Currently, 45% of companies use between 5 and 7 applications, mainly payroll (56%), accounting (54%), and invoicing (50%).
However, 25% feel that their software does not meet expectations, and the delay in digital transformation is seen as a business risk. Barriers to switching technology include onboarding and training costs (56%), feature lock-in (55%), and lack of time to research (47%).
Looking ahead, 42% of companies prioritize improvements in operational efficiency.