Central America. In response to consumer needs, Unilever launched its new products under the Xedex brand: floor disinfectant, liquid dishwasher and small surface cleaners (glass, kitchen and bathrooms) that ensure efficient cleaning and disinfection.

The new range of products offers a variety of presentations for consumer preference including: bottles, flexible packaging type bags, doypack and sachets.

Xedex began as a brand only of powder detergents, which has been present in the market for 45 years, being one of the main options to meet the expectations of consumers in terms of evolution and quality in their products.

"Today, more than ever, the home care category is an unstoppable category and we are very proud of the launch of our new home care products under the Xedex brand, evolution and innovation have always been in our DNA and today we evolve to be the best ally in the homes of all Central Americans," said Federico Mejía, Home Care Category Manager for Unilever Caribbean and Central America.

Xedex has been constantly evolving, adapting to new demands as is the case of this new launch for countries such as: Guatemala, El Salvador, Honduras and Costa Rica.