Latin America. Within the framework of the congress of CleanTec, for the first time, the most innovative product will be awarded as a commitment to sustainability. Taking into account the thematic axis of this year: Do you work on sustainability, leadership and implement technological advancement in your company? It seeks to answer the question How are they leading sustainable and innovative products in the environment and what is the social responsibility of these products? It is a new approach that encompasses different key aspects to project more competitive companies.

Mexico. CleanTec Days Mexico, brought together experts from the Cleaning sector to generate knowledge about sustainability, new technologies and current opportunities in the industry.

Colombia. The Superintendency of Industry and Commerce (SIC) denied the implementation of the brand "Limpio Total", owned by the company Indimarket S.A.S. considering that it lacks distinctive force and that the consumer would not identify a specific product or associate it with a certain business origin.

International. Procter & Gamble (P&G) announced its goal of restoring more water than is consumed when using its branded products in the water-critical metropolitan areas of Los Angeles and Mexico City.

P&G's strategy aims to help build a positive future for water by reducing its use in production processes, responding to water challenges through innovation and partnerships, as well as projects in 18 water-scarce areas around the world. These new goals and actions build on the "Ambition 2030" sustainability efforts already established by the company in relation to climate change, nature, waste and water.